What SS Says#
- “Poley-Poley” (one step at a time); plan day by day
What are 5 execution tasks toward product and commercial northstar goals?#
Product#
- play testing; user testing
- design upgrades
- looking into production (materials, supply, brand)
- companion app (rules, leaderboards, community, purchasing, add-ons like narrative and story aspect)
- develop a research proposal for study (game as intervention)
Commercial#
marketing (building a brand, using SM, creating a community)
financial viability, funding options
market reach- finding a perfect number
merchandising?
IP
existing gaming communities- become a part of tabletop culture
TAM- Total Addressable Market (Total demand for a product/service)#
- top down estimation and bottom up estimation
TAM (top down)
- how many people spend on leisure?
- out of this, how many spend how much on activities? (gaming cafes?)
- of this, how many exclusively spend on movies? how many spend on books? (basically, those not playing games)
- TAM is those who don’t currently play games but interact with stories + those who do
TAM (bottom up)
- interactions in and around Ashoka and Delhi-NCR
- What percentage played games? What percentage cared about climate? What cared about both? Demographics.
- Can be expanded to major metros (north, west, east, south)
- Can be extrapolated to country?
- Can be extrapolated to global communities (see Monopoly)