Survey Insights

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Demographics

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• As of time of summarisation, 173 responses
• 86.71% responses from 16-30 years
• 50% women, 42% men, 4% non-binary
• 49.71% with Bachelor’s degree; 29.48% with Masters
• Annual HHI– 31% over 20 lakhs, 26% between 12-20 lakhs, 20% between 8-12 lakhs, 23% less than 8 lakhs

Do you think climate change is happening?

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• 99% Yes, 1% No

Surety in climate change?

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• Scored from 1-4 on how sure (1 being ’little sure’ and 4 being ’extremely sure')
• Average rating – 3.82
  • 84% extremely sure
  • 15% quite sure
  • 1% somewhat sure

How serious is climate change as a problem?

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• Scored from 1-4 on how serious (1 being ’not a problem’ and 4 being ‘very serious problem’)
• Average rating – 3.85
  • 86.7% very serious
  • 12.1% sort of serious
  • 1.2% not too serious

Knowledge about climate change?

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• Scored from 1-5 on how much knowledge (1 being ’no knowledge’ and 5 being ’expert')
• Average rating – 3.49
  • 52% have studied effects of CC
  • 38% have some information
  • 7% have very limited knowledge
  • 3% expert on CC

Cause of climate change?

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• 92% believe caused by human activies
• 6% unsure
• 2% believe caused by natural environment and other factors

Expected impacts of climate change?

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– Scored from 1-5 on likelihood (1 as low and 5 as high)

Increased temperatures globally

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– Average rating – 4.84

Decreased temperatures globally

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– Average rating – 3.09

Increased potable water

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– Average rating – 2.37

Decreased potable water

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– Average rating – 4.15

Increased heat waves

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– Average rating – 4.77

Increased rates of species extinction

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– Average rating – 4.63

Decreased food production globally

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– Average rating – 3.99

Increased sea levels

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– Average rating – 4.59

Increased intensity of regional storms

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– Average rating – 4.40

No change beyond natural variability

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– Average rating – 2.19

Personal importance of climate change?

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• Scored from 1-4 on how important (1 being ’not at all’ and 4 being ‘very’)
• Average rating – 3.58
  • 63.6% very important
  • 30.6% sort of important
  • 5.8% hardly important

Content related to climate change?

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• Scored from 1- on how frequently (1 being ’not at all’ and 5 being ‘daily’)
• Average rating – 3.51
  • 14.5% daily
  • 42.2% every few days
  • 24.3% about a week
  • 17.9% every few weeks
  • 1.2% not at all

Feelings related to climate change?

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• Selected multiple kinds of feelings
• Top 4 most common included-
  • Concern-Empathy (67.63%)
  • Fear-Anxiety (54.34%)
  • Powerlessness-Despair (51.45%)
  • Anger-Frustration (41.62%)

Risk of climate change vs WW3?

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• Scored from 1-5 on how important (1 being ’no risk’ and 5 being ’extreme risk’)
• Average rating for climate change – 4.40
• Average rating for World War 3 – 3.17

Headlines true or false?

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Headline 1

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• 91% think false
• 9% think true

Headline 2

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• 53% think false
• 47% think true

Headline 3

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• 11% think false
• 89% think true

Headline 4

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• 62% think false
• 38% think true

Codes

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These are some broad themes from our survey, specifically Q24:

• Climate Change Awareness and Resources
• Personal Experiences with Climate Change
• Frustration with Inaction and Calls for Systemic Change
• Global Inequality and Climate Justice
• Environmental Degradation and Pollution Concerns
• Climate Anxiety and Emotional Response
• Critiques of Capitalism and Corporate Accountability Suggestions for Renewable Energy and Sustainable Alternatives

There is a lot of frustration about systemic, global inaction. Respondents shared many personal experiences with environmental crises and suggested many resources (songs, youtube videos, games) and they cited anxiety over climate impacts. They voiced the need for renewable alternatives and awareness of global, climate inequality. Many brought up capitalism as a major cause of climate change and pointed out corporate and government accountability - they say individual actions as not being enough to fight the climate crisis and highlighted the need for broader, structural change.

User Personas

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Before conducting the in-depth interviews, we made the following categories:

1. Pro-gamers; active climate-engagers
2. Noob-gamers; active climate-engagers
3. Pro-gamers; casuallly climate-interested
4. Noob-gamers; casually climate-interested

Through our conversations, we found people who fell under 2., 3., and 4. Through our game, we would like to target 2. and 3. user personas, along with 1.

Since the survey was to get baseline understanding about people’s climate knoweldge, the data was not directly used to build our user personas. Our personas are based on the 20+ interviews we carried out.

Naamkaran for factions

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• Either names starting from different letters or names using Pra-La-Ya

  • Providers: Varutri (coverer, guardian) or Prakrit (natural, nature-related)
  • Imperials: Aalim (learned) or Lalit (pure/untarnished)
  • Aspirants: Trushna (thirst) or Yatharth (reality)